As we are counting the days for 2019, let’s share our expectations from New Year in terms of Pharma market … Global Market growth (both volume and value) US Drug Pricing reform Impact of Brexit on product supply (shortage) More China News Less EM More gene therapies & stem cell-based therapies Less Immuno-oncology Few market…
Month: December 2018
Lessons From The Biggest Pharma Drug Launches Of All Time
One way to measure the importance of a new drug is how fast the drug is taken up by the market. Furthermore, this is a key metric as a strong commercial launch usually predicts that the drug will become a major revenue generator. Recently, Lisa Urquhart of EP Vantage put together a list of the top 16 commercial…